Community life designed.

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Caring and Sharing at PRO-FRIENDS

  • April 2019
  • Community Life, CSR
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1st place winner in the 12 to 18 years category, Reynald Kim Librado (center) of Monticello Villas, is joined by members of his family beside his artwork, ‘Role Model of Progress’.

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‘Disiplina at Malasakit’ is the 2nd place winner in the 19 years and up category by PRO-FRIENDS employee Robie May S. Rivera (right-most), who is joined in the photo by her supervisor Catherin Reyes and PRO-FRIENDS president Gerry Choa.

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PRO-FRIENDS employee and grand prize winner for the 19 years and up category Cyrus Borromeo (second from left) poses with his artwork ‘Praying Family’. Joining him are (from left to right) PRO-FRIENDS president Gerry Choa; Cyrus’ daughter Calysta Ish Belle C. Borromeo, herself a 2nd placer in the 12 to 18 years old category; PRO-FRIENDS SEVP Jojie Guzman, and Cyrus’ wife, Anne.

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PRO-FRIENDS volunteers from different departments in action while planting seedlings at Lancaster New City.

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Lush landscape all around Lancaster New City.

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Volunteers pose for a posterity shot after their tree planting activity. Their efforts contributed to the 31,000 trees now growing at Lancaster New City.

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The children of Brgy. Pandacare all smiles during the book-reading and bookdonation activity in Iloilo.

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Children from San Rafael, Pampanga were taught the importance of oral hygiene.

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Birthday celebrators coming together — a PRO-FRIENDS volunteer and resident of Good Samaritan Nursing Home enjoy the birthday greetings.

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PRO-FRIENDS volunteers visit the elders of Good Samaritan Nursing Home in Marikina.

In 2018, PRO-FRIENDS increased awareness for and support from its stakeholders in practices that promote the arts and value for family as well as care for the environment and the underprivileged.

In the middle of the year, the company launched an Art Contest with the theme "Pamilyang nagmamahalan ang susi sa maunlad na bayan" among residents of its select projects as well as employees and their respective families. Out of the 89 eligible entries, 12 were declared winners composed of a mix of project residents, employees and employee family members. It was a pleasant surprise to see great talent within the PRO-FRIENDS family - heart and hand worked together to become a harmonious expression of aspirations for the family.

PRO-FRIENDS recognizes that the growing population and continuous development of its flagship project, Lancaster New City, requires awareness of environmental care among homeowners and LNC stakeholders. With the assistance of the Culture Development Group, an organic unit within the PRO-FRIENDS organization, the LNC Ecology Club for homeowners was formed in 2018. The Club actively mobilized linkages in the community – students and teachers at St. Edward School, homeowners, members of Parish of the Holy Family - to conduct sessions on urban gardening, waste segregation, and eco-bricking, among others, that residents can practice in their respective backyards. Lancaster New City Cavite now has close to 32,000 trees after over 5,000 seedlings were planted in 2018. Its nursery, also a source of seedlings for the company’s other projects in Cavite, Iloilo and Pampanga, has since distributed over to 7,000 seedlings in the last four years.

In PRO-FRIENDS’ offices, energy saving measures have been instituted with LED retrofitting on-going and expected to be completed by 2019.

Opportunities to serve the underprivileged sectors were given to PRO-FRIENDS employees who participated in feeding and wellness programs in barangays surrounding PRO-FRIENDS’ projects, visits to home care facilities for the sick, children with special needs and the elderly, and sending help to victims of calamities in the provinces. A total of 750 children and elders from 37 barangays benefited from company-initiated activities for 2018 with 150 employees volunteering their personal time and/or sharing their personal resources.