Through the Profriends Overnight House Trial, participants were able to experience what it is like to live and interact with our Lancaster New City communities. From a very energetic Zumba to a community bazaar, they became part of one, big, welcoming family.

This is how Profriends creates its communities. More than just having “kapitbahays”, each development is purposively designed for families to have “KAPITBUHAYS.” Members of the neighborhood watch over each other, pursue common value aspirations, and organize community activities for bonding and relationship-building--- in short, they become extended family. They become part of one’s life.

Profriends’ value of CARE is also extended and practiced in its communities. Led by our On-Ground Partners, Inc. (OGPi), the communities are shaped to become values-oriented, making the community a safe and nurturing place for families.

The onset of the rainy season gave us the opportunity to plant more trees! 1,097 various saplings which in years will turn into beautiful trees were planted from June to August this year, through the efforts of 195 Profriends employee-volunteers. And we're not stopping just yet. Profriends family sees more opportunities to plant even more trees within its vast flagship project, Lancaster New City, and in other projects as well like Micara Estates – Tanza and in the area of the new projects--- Minami Residences, Merrydale Homes St. Joseph in Cavite, and Merrydale Homes – Iloilo. This opportunity to express care to mother nature will be in collaboration with Profriends’ stakeholders like its sales networks and its homeowners. Care for the environment is part of Profriends’ Road to 25.

Road to 25 is a series of events for the people and community in celebration of Profriends' 25th year in the property development business.

In its advocacy to raise awareness on health care, Property Company of Friends, Inc. (Profriends) held an important brown bag session featuring information about cervical cancer, in time for the observation of International Women’s Month.

General Trias City Health Office Nurse Mary Ann Bartolome discussed the causes of cervical cancer and how one can prevent it. She also imparted information on how to determine if one has Human Papillomavirus (HPV) infection. “Prevention is always better than cure. Pwede tayong magpa-check-up bago pa man itong mga sintomas na ito magkaroon. Pwede na pong ma-screen ito kung magkakaroon tayo nito,” says nurse Mary Ann.

In observation of International Women’s Month, Profriends and GalingLNC partnered with the local government of General Trias to conduct free Human Papillomavirus (HPV) vaccine administration. An orientation on cervical cancer was first held before participants were given a dose of the HPV vaccine. Nurse Mary Ann Bartolome of the City Health Office stressed the importance of being vaccinated against HPV: “Dahil kalimitan, walang sintomas at maraming tao ang maaaring mayroon nang HPV nang hindi natin nalalaman.” Nurse Mary Ann added, “Dahil dito, may posibilidad na maipasa ang virus sa ibang tao na hindi natin nalalaman.”

The Philippines has a population of 39.6 million women aged 15 years and older who are at risk of developing cervical cancer, according to the Human Papillomavirus and Related Cancers Fact Sheet 2023.

Desiree Paula Vibar, a resident of Lancaster New City, was very grateful for this activity: “Napakalaking tulong sa amin nito dahil sa totoo lang hindi naman lahat may financial capacity para makapagpa-inject ng ganito. Napaka-swerte ko rin dahil isa ako sa nabiyayaan.” An HPV vaccine usually costs around four thousand pesos and is a two-dose series. The 2nd dose is given six to twelve months after the first dose.

Property Company of Friends, Inc. (Profriends) recently held its first medical mission which benefitted primarily the residents of Micara Estates – Tanza (MET), in Barangay Sahud-ulan, Tanza, Cavite. Residents as young as three months old up to the elderly aged 75 were all given vital signs check-up, assessment, and doctors consultation. Free medicines and vitamins were also given to the attendees after their consultation with the physicians.

"Sana po ipag patuloy ang mga ganitong programa,dahil malaking tulong sa bawat isa sa community lalo na sa aming mga senior citizen", said Wilfreda Redillas, a resident of MET.

The medical mission activity was led by Profriends company doctor, Dr. Mercy Lamorena and nurse Lyndirusal Lat. Volunteer doctor Chingbee Diosana Pangan (Doktora ng Masa) from Tanza also offered a hand to attend to the patients. Brgy. Sahud-ulan and MET homeowner nurse-volunteers served in the vital signs station and medicine dispatch section while resident-volunteers helped in the registration and in ushering the patients.

“Iba ang fulfillment sa pagtulong sa kapwa, masaya ako nakatulong gamit ang aking propesyon sa sarili kong community,” said Joel Paulo Brillante who is a nurse-volunteer residing in MET.

The success of the activity is testament to the slogan that GalingMicara upholds – better together in service with respect. On its road to 25 years, Profriends is expected to serve more people through its community of volunteers composed of employees, agent networks, and residents, among others.

Profriends is one of the fastest growing property developers in the Philippines, having built and delivered over 60,000 houses to Filipino families since 1999. For more than two decades in property development, Profriends has evolved to be a values-driven community builder that continues to transform the lives of Filipino families. Its strong presence in Cavite and Iloilo is manifested through its projects, Lancaster New City and Parc Regency Residences, respectively.

In celebration of Road Safety Month, GalingLNC conducted the LNCitizens, Street Wise! event last May 28 to further promote road and riding responsibility and safety among Lancaster New City residents.

Homeowners Joel Herrera, Kimberly Gatmaitan, Brett Ravinera, Bench Marquez, and Marc de Joya joined the panel discussion, emphasizing the importance of the GalingLNC values ‘Better Together, Service, and Respect’ while putting it into the perspective of pedestrian and driver road responsibility.

The summer season not only brought in the warm breeze at PRO-FRIENDS’ flagship project, Lancaster New City, but also the chance to revel at the beautiful blooms surrounding the streetscapes in different parts of the township.

Pink, yellow, orange, red, white and violet colors filled the villages and open spaces in the past months and are expected to remain until before the onset of rainy season. These came from the close to 50,000 trees and palms planted by PRO-FRIENDS employees, homeowners, agents, and other business partners. “Toward the end of summer, we work with our Galing LNC volunteers to educate more homeowners on the value of and care for trees,” shares Mike Asinas, head of PRO-FRIENDS’ Landscape team. “As soon as the rains start coming, we start planting. The season is a great assurance for us that the saplings will thrive,” he adds.

In its 23 years of creating communities, Property Company of Friends, Inc. (PRO-FRIENDS) has, through the years, continuously improved and innovated on the design of its projects. In 2007, PRO-FRIENDS built its flagship project, Lancaster New City Cavite, with the vision of a complete community that enjoys the live, learn, work, play, and pray lifestyle.

The birth of St. Edward School (SES) in 2012 turned the “learn” factor into flesh, allowing quality education within the families’ reach. “You would all agree with me that education is a treasure that secures the future generation. As parents, it is our greatest ‘pamana’ to our children,” said PRO-FRIENDS Chairman Guillermo Choa during the school’s inauguration program.

After partnering with our sales networks, we were joined by Lancaster New City homeowners, St. Edward School (SES) teachers, and SES students. This time, we visited Bahay Pag-Asa Juvenile Justice and Welfare Center in Paranaque City and Ma-Ma's Hope Heaven of Norway in General Trias. Our volunteers were able to raise funds to cook healthy meals for the 70 children and social workers in the juvenile center while our colleagues donated toiletries for the elderly as well as some cash to support the operating expenses of both homes. With the help of our Information Technology Group, we were also able to refurbish five computers for the use of the residents of Mama's Hope Heaven of Norway.

It was a great day to share blessings even as our volunteers felt emotional when they said their goodbyes to the residents of the two homes. Apart from the hands-on preparation of the meals served, the students of SES also put hard-written messages of encouragement in each of the packed meals given to children of the juvenile center. It was an eye-opening experience for the students, seeing kids their age in the center. They realized the least they can do is continue sharing their blessings to the less fortunate.

In 2018, PRO-FRIENDS increased awareness for and support from its stakeholders in practices that promote the arts and value for family as well as care for the environment and the underprivileged.

In the middle of the year, the company launched an Art Contest with the theme "Pamilyang nagmamahalan ang susi sa maunlad na bayan" among residents of its select projects as well as employees and their respective families. Out of the 89 eligible entries, 12 were declared winners composed of a mix of project residents, employees and employee family members. It was a pleasant surprise to see great talent within the PRO-FRIENDS family - heart and hand worked together to become a harmonious expression of aspirations for the family.

It was an afternoon dosed with lots of fun and entertainment as families trooped to Central Greens last October 27 to join the festivities at THE SQUARE’s Monster Madness celebration. Over 500 kids happily went home with their pumpkin baskets filled with lots of candies and goodies in the Trick or Treat activity. Kids and adults alike also showcased their most creative and scariest costumes from their favorite movie and TV characters in the Halloween Costume Contest. Sean Lei Dali’s avatar-inspired costume and Breanna Youn’s corpse bride ensemble bested the other 192 contestants in the kids’ category. Rey Rebaño scored extra points as he dressed up as the Marvel character “Venom” while Elline Marie Pajares’ on-stage projection as the avatar Momo earned her the judges’ nod in the adult category. To cap off the night, an outdoor movie screening of the action comedy film Despicable Me 3 was shown as families huddled together for an unforgettable Halloween experience. Halloween is a regular pocket activity being celebrated at THE SQUARE every year.

This December, families are in for an exciting treat as THE SQUARE brings you Christmas HAPPYnings! Watch out for the Christmas Tree Lighting event on December 1 and a Christmas concert featuring OPM bands on December 22. For more news and updates, you may follow THE SQUARE on Facebook and Instagram at @lncthesquare. Tagged as Your Happy Place, THE SQUARE offers both comfort and convenience to the 50,000 and growing residents of Lancaster New City.

CAVITE — As flowing white curtains were drawn open, a bride—glowing, beautiful and filled with emotions—emerged. She began walking down the church aisle, all eyes on her especially one pair. At the end of her walk, down the altar, the equally emotional groom awaited to take her hands to forever. This scene straight from romantic movies became an unforgettable moment for not just one but 20 couples. They were the lucky ones whose dream weddings came true at Lancaster New City’s Kasalang Bayan held last August 4 at the Parish of the Holy Family.

Touching hearts for three years already, Lancaster New City’s Kasalang Bayan chose couples who had been living together or were already blessed with children. Some had wed in civil ceremonies, while others tied the knot for the very first time—but all wanting to make the vow as husband and wife in front of God.

Lancaster New City, PRO-FRIENDS’ flagship project that spans the towns of Kawit, Imus and Gen. Trias in Cavite, recently announced that it will soon be welcoming a prime tenant in its 25-hectare commercial area to further boost its complete lifestyle promise for its growing residential population.

“We are happy to welcome MC Home Depot to the growing number of establishments that have chosen to set up shop in Lancaster New City,” shared PRO-FRIENDS senior vice president and Commercial Business Unit head Richard Tay. MC Home Depot will serve the home improvement and construction needs of the hundreds of families that move into Lancaster New City every month. “With its strong brand, wide range of products, competitive pricing and its planned value-added services, we are confident it will become the preferred Home Improvement Center even by those living in the vicinity of the township,” he added.

ILOILO City – As one of the highlights of its year-long 10th anniversary celebration, Property Company of Friends, Inc. (PRO-FRIENDS) Iloilo held its first ever Family Fun Run on September 9.

Over 2,000 Ilonggos converged at SM Southpoint for the early morning run which also aimed at generating funds for the programs and projects of the company’s chosen beneficiaries.

Proceeds of PRO-FRIENDS Family Fun Run will go to SOS Children’s Village Iloilo, Friends of Cancer Kids Iloilo Foundation, Inc. (FCKIFI) and Asilo de Molo. These charitable organizations were chosen by PRO-FRIENDS Iloilo in order to reach every sector of the society.

PRO-FRIENDS Iloilo General Manager Dina Estocado thanked all the attendees for showing their support to the company that has been serving the Ilonggo community for 10 years now.

Over the years, the management of Lancaster New City has conducted various tree planting activities to make the community more ecological and sustainable for its growing number of residents. Since September 2013, a total of 18,352 trees have been planted within the community. It has become a home to 59 species of trees, 27 of which are native to the Philippines. Copper pods, Molave, Nedras, Jasmine, Balitbitan, Kamagong, Banaba, Tecoma and Bani are only few of the many tree species that grow in the linear parks, entrance gates, sidewalks and secondary roads of Lancaster New City.

Groups within PRO-FRIENDS such as the Commercial Business Group (CBG) and Estate and Asset Management Group (EAMG) have become part of this initiative for the past years. To continue the campaign, the Sales and Marketing Group organized ‘Go Green Lancaster’ to take a step toward a greener Lancaster New City community. The program started with a brief overview on what PRO-FRIENDS has accomplished so far in the project and the basic dos and don’ts of planting a seedling. Afterwards, 50 volunteers joined and planted over 400 seedlings in Zone 1 Somerset 11.